How we succeeded on Give Miami Day

By Nicole Palma, WE-LAB Coordinator

Give Miami Day is a unique, 24-hour online giving event that provides an opportunity for individuals to build a greater Miami by making a donation to a local nonprofit. The big day took place on November 19, 2015 and Dream in Green was able to raise $10,500 dollars by engaging its supporters. Dream in Green staff and board members devised a plan to ensure we raised awareness about our participation in the event and to reach as many donors as possible. We targeted the ‘green’ community, past donors, schools, individuals, and local businesses. During the weeks leading up to the event, a new sponsorship level was created in Dream in Green’s Fall 2015 Sponsorship Form and donors were encouraged to sign our pledge card and were given a call on the day of reminding them to give. Board members and DIG staff tapped their personal networks and explained how their dollars would impact local schools, students, community residents and the environment.

johnny-here-really-wishes-you-would-donate-to-dream-in-green-so-he-could-learn-about-something-besides-the-pythagorean-theorem--ee8ddTo spread the message to our supporters we used various social media platforms, our website, listserv, and the monthly newsletters. On the day of the event, we created fun messages using popular culture memes and e-cards to post on social media.

Our efforts were rewarded when we received a notification from The Miami Foundation informing Dream in Green had won the ’Friends in Far Away Places’ prize for collecting the greatest number of donations from countries around the world, including Latvia, Nicaragua, England, Ireland, Australia, and Canada.

Additionally, Dream in Green was chosen to participate in the Give Miami Day Block Party at the Marlins Park. We set up an outreach booth where we educated the public about what we do at DIG and about various environmental issues with a trivia game. More than 600 nonprofits participated in Give Miami Day and this event made history as more than $7.1 million were raised, that is $2 million more than the previous year. Thank you Miami Foundation for this great initiative!

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